For all the pain and division 2020 threw at us, Americans responded with that classic red-white-and-blue spirit of giving.
In its third-quarter analysis of charitable giving, the Association of Fundraising Professionals reports a 7.6 percent jump in donations to small and mid-sized charities from 2019. This marks the second consecutive quarter increase from last year. Since the start of the outbreak, new donors are up 11.7 percent.
According to the Fundraising Effectiveness Project’s Growth in Giving Database, which partners with the AFP, the biggest growth has been in small-amount donations (those less than $150), which soared 17.1 percent, compared with 6.9 percent for gifts valued at $1,000 or more.
Turns out more people from every financial bracket have been setting aside some cash to give to struggling communities.
On GoFundMe this year, 70 percent of donations were made in under $50 amounts; only 40 percent were in 2019.
On the ninth annual Giving Tuesday (which this year fell on Dec. 1), 34.8 million people gave a total of $2.47 billion to different charities in the United States alone. That’s a 25 percent spike in funds and 29 percent in participants from last year. The best news: That level of charity isn’t expected to fade in the last quarter of the year. As new vaccines offer grounds to believe 2021 will leave COVID behind, it’s heartening to hope that spirit of generosity will continue well into the new year — and beyond.