Pitching your business to venture capitalists may not be in the cards for first-time entrepreneurs or small shops, but crowdfunding can help you find both accredited investors and everyday consumers willing to back your company. Equity crowdfunding means investors provide financing in return for a stake in your business. It differs from rewards-based crowdfunding, which…

Jackie Zimmermann is a writer at NerdWallet. Email: articles@nerdwallet.com.

The article Equity Crowdfunding: How It Can Help Your Startup originally appeared on NerdWallet.

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