Some people chase four-leaf clovers. Others just head to Krispy Kreme.
This year, the chain is celebrating St. Patrick’s Day with four new festive doughnuts, the return of its bright-green O’riginal Glazed, and a giveaway that could score you free doughnuts for a year.
From March 15-17, Krispy Kreme is randomly selecting lucky customers to win a Pot of Gold Pass, which means one free dozen Original Glazed doughnuts per month for the next 12 months. And even if luck isn’t on your side, just wearing green will get you a free doughnut—no strings attached.
The St. Patrick’s Day Doughnut Lineup
Krispy Kreme’s St. Patrick’s Day Collection is all about gold sprinkles, rainbow toppings, and plenty of green glaze. Here’s what’s new:
- Pot of Gold Doughnut – Caramel-glazed, topped with buttercream and gold coin sprinkles.
- Over the Rainbow Doughnut – Cake batter filling, green icing, rainbow sprinkles, and a sugar rainbow.
- Choco-Shenanigans Doughnut – Chocolate filling with green icing drizzles and gold sprinkles.
- St. Patty’s Swirl Doughnut – White-and-green swirled glaze, dusted with gold sanding sugar.
And, of course, the O’riginal Glazed Doughnut—Krispy Kreme’s signature glazed doughnut, but dyed bright green—is back for a limited time.
Why do seasonal treats always hit different? Maybe it’s the limited-time exclusivity, the nostalgia factor, or just the simple joy of eating a green doughnut. Either way, Krispy Kreme knows how to turn a snack into a holiday moment.
How to Win Free Krispy Kreme for a Year
Krispy Kreme is randomly selecting customers at participating locations to win a Pot of Gold Pass, which grants winners one free dozen Original Glazed doughnuts every month from April 2025 through March 2026.
The best part? No purchase necessary. Just visit any participating Krispy Kreme between March 15-17 for a chance to win.
And if you don’t score the grand prize? Show up wearing green and you’ll still get a free O’riginal Glazed Doughnut. No strings, no gimmicks—just free sugar.
Why Holiday Food Giveaways Always Win
Krispy Kreme has perfected the art of turning a holiday into a viral event. Limited-time flavors create urgency, giveaways drive foot traffic, and themed treats are made for social media.
But it’s more than just a one-time promotion. Research suggests that brand generosity builds long-term goodwill and consumer loyalty. A 2024 study in the Journal of the Academy of Marketing Science found that free product giveaways not only boost brand perception but also encourage repeat visits—even among customers who didn’t initially plan to buy.
The formula is simple: Make the doughnuts festive, make them exclusive, and make them fun to share. Whether you’re here for the sugar rush, the gold sprinkles, or the shot at free doughnuts all year, this St. Patrick’s Day promo proves one thing—generosity in this form works.
Where to Get Your Green Doughnuts
Krispy Kreme’s St. Patrick’s Day Collection and O’riginal Glazed Doughnuts will be available March 15-17 in shops, via drive-thru, or through pickup and delivery on the Krispy Kreme app and website.
So throw on something green, grab a dozen, and see if luck is on your side.
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