During this summer, a famous Bloomberg published an open invitation to people and organizations all over the world. The “New Economy Forum”, as they name the program, is basically about gathering and revealing the greatest ideas for bigger, brighter, safer, more comfortable and carefree future. So, it is not just about technologies but about supporting the planet as well. The best solutions will be presented publicly later this year and they might even get some help.

When we saw the invitation letter, we think immediately: “This is where Project Phoenix8 fits perfectly!”

We enthusiastically contacted people from PP8 Corp and PatentReal Corp to tell them the great news. Well, Roberto Hroval & Co were not that enthusiastic…

“We are in the middle of very important activities here in Europe. Project Phoenix8 is about to start and we focus on it 100%,” they told us, “but we are very grateful for the info, though. And we are honored that you thought of us, take your time and contacted us. We really appreciate it. But please, understand. Right now, we don´t need any service or help from Bloomberg or any other American institution.”

Not a very uplifting response, right? But we didn´t wave the white flag. Quite the opposite… We said back something that sounded like it was taken from the “Rocky” or “Top Gun” movie. A very bold move from our side, but we didn’t have anything to lose.

“Yes, we understand. You don´t need America. But America needs you. Would you, please, consider taking your time and expose your solution to Bloomberg?”

Well, to make a long story short, it turned out better than we expected. They did take the time and provided the required info to Bloomberg… and as a thank you gesture to us, they gave us exclusive rights to publish their presentation.

So there you have it. Project Phoenix8 description as it was presented to Bloomberg. (Thank you, PP8 Corporation, PatentReal Corporation, Roberto Hroval and all amazing people out there!)

Bloomberg: Who is affected by this problem?

Roberto Hroval: This problem affects global communities, organizations, and municipal authorities that deal with managing waste financially. On the other hand, there’s even a greater effect that is non-financial. We all have to drink the water from underground and breathe the air. If they are polluted, different kind of problems can emerge.

B: What is the problem this solution addresses?

RH: The first problem is the ever-increasing waste in the form of discarded products, mainly scrap plastic and used tires that pollute oceans and forests, saturates landfills or affects air or soil (by burning waste or burying it waste under the ground). We produced 381 million metric tons of plastic waste in 2015 alone. Around 55 percent of global plastic waste was discarded, 25 percent was incinerated, and only 20 percent was recycled. (source).

The other problem is how to provide stable, predictable, and cheap alternative energy.  In most cases – photovoltaic solutions, hydropower, wind power… – the results are largely dependent on the weather.

B: Why have other attempts to solve this problem failed or been incomplete?

RH: The main problem is that we produce way too much waste. In the past decades, we didn’t think that much about pollution because the priority was technology development and expansion. When the problem arose, we tackled it the easy way, focusing on an instant solution, not on long-term satisfaction. By the time worn-out products and waste wrappings multiplied, our consciousness, sense of responsibility, and solutions didn’t (that much). Today, we are paying the price, and pollution has become a major global problem.

Many solutions are already in place, but they are too expensive. Unfortunately, we had to choose between the good and expensive solutions or the cheap ones that are still environmentally burdensome.

The only key is thinking out of the box: how to establish a very cheap process of degrading or recycling waste that won’t affect nature. Of course, many attempts have to be made to hit the jackpot.

You have to dedicate yourself to the solution for years, have millions of dollars and an extraordinary team of engineers, and refuse to accept “No” for an answer. This is, in our opinion, why other’s attempts were not as successful as ours.

B: The New Economy community should embrace solutions to this problem because…

RH: …it wants to participate in these changes toward greener future and announce the greatest inventions and improvements of our time. An effective solution to this problem will proclaim a new era of waste management and finally enable communities to become really self-sufficient. (For now, even some communities that are energy, food, and water-sufficient, fail in waste management)

Effective and green global waste management – the way that brings green jobs, long and sustainable business, and high added value– is set to dominate the market.

Also, this is the time to jump on the train if you don’t want to stay behind. It would be hard to catch the rest of the world if we spread the technology throughout. Remember, we are the only company to offer Product Reincarnation Technology™. After patenting three main parts, we will be also legally the only one who can offer you the technology.

But have in mind that we are quite busy right now. If you want to cooperate in any way, please let us know as soon as possible so we can include you somehow in our plans. But we can´t promise you anything because we have a lot of obligations to existing supporters to fulfill.

B: What promising an existing solution to this problem would you like to submit?

RH: Our company developed a three-patents-ready technology for molecularly degrading discarded products (waste tires and scrap plastic) into basic elements (fuel, carbon black, and others). It works under very low-temperature conditions and generates no emissions whatsoever. With an additional, already developed and tested machine, you can also make cheap electricity.

That is, you put discarded products on one side and get high-quality EN590 fuel or electricity on the other.

The whole process is also very efficient and produces enough energy to run itself, thanks to the low temperatures and refined process.

This self-sufficient technology is called Product Reincarnation Technology™. 98% of all input waste is monetized, with more than 85% energy efficiency. The final results were verified by a world leader in testing, inspection, and certification services, Bureau Veritas from Switzerland.

The process is also very quiet, below 60 dB. Besides, it is CO2 negative, according to LCA (Life Cycle Analysis).

For example, 50 metric tonnes of garbage transformed into electric power by this process means negative CO2 in the amount of 30.000 metric tonnes annually.

We have been working on the solution for more than 8 years. After testing, perfecting and spending around 7 million USD doing so, we finally passed the alfa and beta stages of development. Today, the technology is ready for industrial exploitation.

B: How does your solution enable the private sector to uniquely contribute?

RH: There are many possible ways of contribution. The private sector can be a supporter, an announcer, or active business partner, bringing the solution to the local market. Our solution is handy for the municipal or industrial sector. Anyone who announces “the end of the waste crisis” will become a change-maker in their environment… and an even bigger one if they arrange the solution.

B: How does your solution deliberately create and sustain societal good?

RH: Product Reincarnation Technology™ will help communities to reduce the piles of waste. Secondly, waste will be monetized, and new green jobs will be created. So far, the only driver for cleaning the environment was conscious awareness and dedication of individuals, communities, organizations, or the law.

From now on, the motivation can be way more basic and thus successful: bring your garbage and take energy (or money) in return, for example. This kind of approach will encourage people to clean the environment, not pollute it! The bigger the financial crisis and the need for money, the more motivated people will be to clean the environment (and make some money).

Or, in the most realistic scenario, some people will still dump garbage in the forests and nature, while others – the ones who need the money and have no job, for example – will clean it. If the community wants to enhance that process, it will increase the price of the collected waste. In the case of a non-profit business model, the price of collected waste can be even higher. Can you imagine a community where people are fighting for the waste… or even go to the forests to dig it out? This is possible with our technology.

The core reason why that would be possible is a profit-making technology where more money is made by waste handling than spent.